Inject Physician Lead Data to Your Healthcare Marketing Plan and Gain Buy-Ins at Speed.
Grasp the Preferences, Needs, Demands, and Buying Concerns of Physician or Hospital Contacts
The world of healthcare has changed leaps and bounds since the last decade, but particular dynamics have remained the same; the lagging sales cycles, elusive gatekeepers, slow adoption of emerging technologies, growing cost-consciousness, irrelevant leads, you name it. Yet, the competition in healthcare is still hot as ever.
Start thinking like a decision-maker by asking questions like:
- Can I get a psychographic overview of ready-to-convert medical & Pharma buyers across locations?
- How can I synchronize the workflows of my marketing and sales team for holistic Physician persona targeting?
- Can I gain insights into the product selection procedure used across healthcare institutions?
- How can I find and target the key influencers in my TAM of healthcare, pharma or medical supplies decision makers?
- What are the best ways to combine outbound and inbound tactics in healthcare marketing for result-driven targeting?
Transform Marketing to Healthcare Decision Makers Backed by Disruptive Digital Strategies
Begin successful prospecting by mapping your TAM in-depth and streamlining marketing messages to first woo the healthcare buyers and then sweep the buy-in.
Here’s a peek at your core demographics:
- Value Analysis Committee (VAC)
- Procurement officers
- Hospital administers
- Independent medical professionals
- Surgeons
- Technology Assessment Teams
- Hospital Equipment Buyers
- Pain Management Experts
- Heads of Public Health Departments
- Nursing Home Administrator
- Directors of Diagnostic Centers
Experience disruptive growth using new-age, digital solutions.
Adding influencer and physician outreach programs to your marketing kitty can drive favorable prospect engagement metrics. After all, Physician Preference Items (PPIs) usually trigger the innovation and adoption of emerging tech. In fact, since the healthcare industry is highly regulated, peer recommendations often become the gospel truth and influence purchase decisions.
So start by prioritizing ideal accounts you’d like to do business with. Then, execute sharp social campaigns using diverse segmentation across data like:
- Full Name
- Company
- First Name
- State
- Country
- NAICS Codes
- Contact Title
- Web Address
- Phone Number
- FAX Number
- Geographical Location
- LinkedIn Address
- Zip Code
- Employee Size
Deliver on the “Better Patient Care” Promise Every Time You Run a Target Program
Let us help you achieve scalable growth metrics using the following solutions and services:
- Hyper-target core personas across geos using well-defined, smartly segmented healthcare Masterfile
- Seek expert guidance for putting together a stellar service portfolio and crafting unique selling propositions
- Leverage major social channels like LinkedIn, Twitter, Facebook, etc., to bring more sales-ready leads onboard
- Eliminate disparity between sales and marketing touchpoints using real-time performance metrics
- Regularly track movements of prospects through the sales funnel for personalized nurturing
- Optimize key marketing strategies in response to changing healthcare landscape and customer expectations
- Execute social campaigns based on niche product lines in specialized verticals cost-effectively
Some of Our Popular Email and Mailing Lists of Healthcare Include:
Move Beyond Feature Selling. ConvertCaptivate Potential Leads by Creating Valuable Propositions.
Today, the key players in healthcare influencing buying decisions aren’t individual physicians but cost-driven administrators and data-driven committees composed of various stakeholders. That’s why if you’re still selling the same old way, you’re only inviting dwindling margins, frustrated sales personnel, and dissatisfied customers. The modern-day buyer only budges for the modern-day tactics.
With Zaxon Infotech Business Solutions 360-degree digital solutioning, you can easily defend your value against the most stubborn of accounts. Establish a strong presence across multiple digital touchpoints and distribution mediums to gain that influencer buy-in readily.
Engaging decision-making committees only requires a single click. Connect now!
Not aligning healthcare marketing to sales? You’re essentially putting your “golden goose” to rest.
Achieving better marketing and sales alignment in healthcare means achieving faster revenue growth and higher profitability.
Use our accurate, data-driven capabilities to ensure the following:
- Execute highly immersive content to hook the audience and book direct meetings
- Provide intent-rich, action-oriented prospect data for efficient sales operations
- Help sales reps build stronger rapport with influencers by providing exclusive intel
Since field-based operations are now eating dust, aligning sales and marketing tactics can help mitigate informational gaps and avoid frequent funnel churn. With Zaxon Infotech Business Solutions basket of niche solutions, now book pre-qualified sales appointments and position your brand meaningfully for double the reach.
Sell Smarter, Not Harder. Enjoy Explosive Outreach Using Cross-Channel Campaigning
Common Healthcare Industry Bottlenecks You Should Address Today
- Increasing consumerization of healthcare causing a diversification of the core audience and their expectations.
- Optimizing the customer experience across touchpoints using a diverse marketing mix.
- Gaining the nod of approval for medical equipment and device by providing quality clinical evidence and data.
- Actively positioning brand on the customer radar for improved lead conversions and loyalty.
- Continually changing customer expectations regarding product experiences and cost factors.
- Boosting digital networking opportunities regardless of the geography, demographic, or size of the business prospect.
With Precise, Account-Based Intelligence, Ace Healthcare Campaigning Like Never Before
Gain a holistic, 360-degree TAM understanding to identify and geo-target primary influencers in healthcare.
Engage prospects meaningfully across multiple touchpoints using cross-channel optimization for cross-selling and up-selling.
Take the account-driven approach to reach core customer personas on a personal level, and craft compelling propositions.
Leverage 24×7 digital marketing support to strategize and execute successful campaigns in real-time across multi-channels.