Dominate Oil & Gas Value Chain Using Tailored Services at Half the Marketing Spend.
Curate Intuitive Digital Touchpoints to Command a Larger Market Share
While the pandemic might have put a damper on the market demand, now, becoming digital-first can help you capture better value than before. If you can address the evolving expectations of commercial and retail consumers, you can mine the gold.
More and more OFSE customers are giving preference to brands that are digitally mature and offer maximum convenience. That said, embracing digital systems to make brand interactions convenient, consistent, and interesting is the key here.
Begin your marketing makeover by asking questions like:
- How can I harness TAM insights into actionable leads?
- Which distribution channels should I pay maximum attention to?
- Can I access segment-specific information to craft targeted messages?
- How can I manage inventory levels using CRM services?
There’s a cost-effective yet efficient solution for various use cases, so you’re likely to benefit from having a mix of digital tools in your marketing kitty. Reach out to our marketing specialists to learn more.
Dig Deeper to Pick Premier Accounts Willing to Invest in Your OFSE Value Chain
Now engage decision-makers and powerful influencers in the oil and gas value chain like:
- OFSE suppliers
- Fuel retailers
- Oil & gas wholesalers
- Industrial consumers
- Electrical providers
- Oil & gas operators
- Oil field services companies
- Natural gas producers
- Crude oil suppliers
- Oil & gas procurement equipment
Now direct all your attention, efforts, and marketing spend towards sought-after OFSE suppliers and retailers. Decrease the lag times for prospective customers, improve inventory handling, and create impressionable touchpoints throughout the customer journey.
Improve your supply chain processes at speed using top-notch prospect data to craft a winning sales pitch and optimize costs across supply chain operations.
With Zaxon Infotech Business Solutions, access proprietary TAM knowledge and geo-specific intelligence on your core consumers and forge lasting partnerships, every single time!
Leap Towards Explosive Growth by Expanding the Sales Network Sustainably
Today, a customer-centric business model has become the need of the hour in the oil & gas industry. After all, a higher degree of segmentation and research at the level of ethnography can improve your returns dramatically.
Knowing your core persona’s specific preferences and needs, even lookalikes, can go a long way in streamlining your funnel operations. From which channels to focus on to identifying growth pockets faster, there’s a lot to gain.
We can help you pull out focus groups based on demographic information such as:
- First name
- Full Names
- State
- Country
- Employee Size
- FAX Number
- Geographical Location
- NAICS Codes
- Contact Title
- Web Address
- Phone Number
- LinkedIn Address
- ZIP Code
We bring 15+ years of field expertise to help you find and engage only the best-fit accounts for increased value creation. Our tailored ABM services assist you in reaching high-value clients, speeding up sales cycles, reducing wastage of resources, and ultimately growing market share.
With dedicated prospecting support from our industry specialists, your OFSE business can improve its bottom line handsomely.
Reduce Order Time Cycle by Deploying Effective CSM Systems & Tools
Develop omnichannel competencies to satisfy channel partners and distributors using services like:
- Leverage round-the-clock SCM solutions to effectively manage the flow of multiple materials
- Create remarkable touchpoints by curating immersive, AR-driven product demonstrations and brand experiences
- Gain real-time insights into account profitability, customer engagement, and other metrics
- Deploy a solid lead generation and nurturing strategy to locate MQLs fast and convert them faster
- Seek segment-specific intelligence to craft gated content for inbound nurturing.
- Design UX-friendly landing pages for attracting a greater amount of quality traffic
Harness our digital marketing expertise to deliver rich experiences and maximize revenue potential. We’re only a click away!
Still Fishing for Leads? Capture a Larger, Wider Market Using Tailored Lead Acquisition Strategy
Referrals from brand advocates, loyalists, and affiliates have been the #1 source for generating Zaxon Infotech Business Solutions leads in the sector. Going by the numbers, it is clear that getting the nod from “insiders” has been a top source for driving leads. It’s a “relationship business” after all. And the key to customer satisfaction is hyper-personalized communication.
Deploying our lead acquisition and management competencies can ensure you’re always providing a stellar CX experience, even after-sales service, to every node in the supply chain. Improving logistics coordination and performance can be pivotal in creating exceptional end-product values for increased partner acquisition too.
In turn, you can realize bottom-line goals and increase profit margins 2x faster.
Leverage Sales Enablement Capabilities to Maximize Bottom Line Performance
For a long, long time, trade shows and conferences have been the only marketing tools for the sector. But if the new normal has made anything clear, it is the inflexibility of such practices. Taking the digital route is the only way to overcome physical barriers to funnel efficiency.
Apart from providing one-of-a-kind experiences, new-age digital solutions can also bring you a higher degree of competitive advantage. Digitizing the CX experience, especially when showcasing products and m demonstrations, new-age technologies like VR and AR have proven immensely effective.
- Show complete product capabilities using 3D demonstrations
- Provide impressive virtual interactions to differentiate value offerings
- Present AR-based solutions to target-specific challenges for effective networking
Now convince and nurture MQLs towards conversion and get desired deals faster using our virtual experience solutions.
Create a Striking, Credible Brand Image to Gain Competitive advantage
- Inject accurate, sales-qualified leads into the sales funnel to accelerate the pipeline for channel partnerships.
- Deploy a foolproof lead management process to ensure the timely nurturing of every prospective consumer.
- Differentiate brand interactions using SEO-driven, meaningful content and establish thought leadership.
- Ensure immersive and memorable CX to optimize funnel operations and amplify conversion rates.
Create Optimal Channels of Interactions for End Users & Distributers
Key Challenges Faced by the Oil and Gas Industry Today
- Low barriers to entry and capital abundance are dramatically increasing the market competition
- Value erosion, caused by industry’s slow pace of response to major disruptions and challenges.
- OFSE overcapacity and a shrinking consumer base resulting from declining financial performance
- Minimal price differentiation despite improvement in technology or product innovation
- Product lines becoming increasingly complex owing to rising operational costs
- Geopolitical pressure and hyper-regionalization of operations is changing the industry’s demand dynamics
